American Association of Fund-Raising Counsel
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Overview Maurice Gilbert Gurin (1911-1990), was nearly 50 years old in 1959 when he made the career change from public relations to fund raising. Gurin incorporated new and innovative fund raising methods with more traditional techniques and in only 12 years rose from free-lancer fund raising to president of a fund raising firm with offices in New York, Philadelphia, and Los Angeles. He continued over the next 30 years to seek creative new answers to old questions, using imaginative new approaches to...